Jonas Rafael Rossatto » Honda – Dia del Amigo
Honda – Dia del Amigo



The friend’s day was created by Argentine, Enrique Ernesto Febbraro, after sending more than four thousand letters a hundred countries around the world , after see that landing of Apollo 11, all mankind was united . And later received 700 responses and the first official recognition of the friend’s day (government of the Province of Buenos Aires decree 235/79.)
This was a quick project with approximately 1 week and a half, the director Wally Walingre show the idea and filmed the hot models.

This was the first project to go through non-traditional on Honda, with hot girls and you could sent this to your friend. Could choose the type of machine (Onroad, Offroad, ATV) and surname as a hairy, fat, skinny.

The correction of all the texts was a former companion: Tomas O’Gorman.

The bad part, development. Very badly done by Tenes Fiebre, perhaps because of time or Foka. ;/

  • Client:

    Honda Motor Argentina

  • Work:

    WTF? Agency

  • Location:

    Buenos Aires, Argentina

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